Aside from our production we also produced both a poster and a magazine article to complement it. In our lessons we have been studying the use of advertising in magazines, and so we all had much knowledge of the subject to put in our ancillary tasks.
For continuity purposes once more we looked at how “law abiding citizen” released its posters, and how that related to its film, to see if we could achieve the same with the content of our film.
LAW ABIDING CITIZEN POSTERS
Upon analysing the posters above we found a certain continuity with the advertising campaign for the film. We saw that the font that they used was not chunky which has a large impact on the posters, in addition the colour scheme for the font is consistent too with white and red being common, this in our view was to show the use of both the red as the antagonistic colour, and the white as the protagonists, and we felt this worked very well. Finally the writing in the most prominent poster is vertical, making people take a second look, or a longer first glance at the poster, which could in turn make them want to see it.
In our poster we have written our title vertically and also in red, however not simply to show the colour of a antagonist, but it matches the colour of the inside of the van door in the background. We thought that by doing this the people watching it would automatically make a synoptic link between the red and the van, and so make them track the scene sequence even closer. To anchor this we have contained half the faces of all the characters in the film, but they all lie in the same area with none having and dominance, and so not giving away any of the characters parts in the film.
Our idea of having the foot hanging from the van we feel connotes the death of a character, anchored through the limp nature of how the foot is stead. This is shown through the light being let in through the van, and yet still no movement, naturally if someone was in the back of the van and was still alive, one would presume that they would be moving. The opening of the door was originally a drawback because there was no interior light in the back of the van, but it ended up making the photo look a lot clearer once we had edited it in Photoshop.
We went through many drafts for the poster, originally having a completely different photo which was edited, but in comparing the original and the final product, we feel it compliments our film far more thoroughly through continuity of clothing and props than the original.
ORIGINAL POSTER
We had many difficulties in gaining the correct photo for the poster in order for it to successfully compliment the film. For a start if we wanted the photo to be on scene it meant we had to bring a stills camera with us two, and remember in between shooting to take photos of the scene, this became tiring and was starting to effect the way in which we made the film, in which case we decided that we didn’t want to have a still from an actual scene of the film, because it was such a short film we thought we would create something completely different, something the audience not see in the film, which is the inside of the van, so nothing from the film is given away.
In addition to the poster we also made a magazine article to show which category and where our film would be analysed to the public. To make sure we did this right, we visited the VUE website where many films are reviewed and analysed, the format was quite simple, it required a description of the plot, a star rating from numerous reviewers, and a still from the film. Luckily in our original stages we had taken many stills and so had a variety to choose from in choosing which photo to go into the review. The review however was a great way to explain the film to people who wanted to see it and to people who had seen it and may not have followed closely enough.
FILM REVIEW
In retrospect the ancillary tasks were difficult to produce effectively because of the time frame that they had to be made in. For the poster and review to work effectively and have the correct content we had to create them after finishing filming and editing our film. However this process takes over the far majority of the time that we had been given, and so i think we may have been able to make a higher quality film review if we had more time, but with drawbacks and editing unfortunately this was not the case.
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